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In marketing, a product is anything that can be offered to a market that might satisfy a want or need. In retailing, products are called merchandise.
A product line is "a group of products that are closely related, either because they function in a similar manner, are sold to the same customer groups, are marketed through the same types of outlets, or fall within given price ranges." Many businesses offer a range of product lines which may be unique to a single organization or may be common across the business's industry.
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